Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions across multiple platforms is a daily struggle for eCommerce marketing professionals. As personal privacy regulations get stricter and browsers limit tracking capabilities, accurate data ends up being more challenging to record.
Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of gathering and refining individual details off the customer's internet browser. This leads to better performance, improved user experience, and the capability to abide by information personal privacy guidelines.
By filling a monitoring manuscript straight on the web server, S2S tracks communications without relying on third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to web browser limitations and ad blockers and offers much more control over what data is shown each vendor.
It likewise allows services to classify information qualities based upon function and legal grounds, which makes it simpler to adhere to data privacy laws. However, executing S2S Tracking requires a large investment in hardware and software as well as specialized employees. This makes it a pricey alternative for smaller brand names. In addition, the first arrangement can be taxing. Nonetheless, once the system is running, it can supply exact information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
As a result, it supplies reputable conversion monitoring for iGaming associates to enhance campaigns, decrease wasted advertisement invest and raise ROI. It likewise provides exceptional accuracy and reliability contrasted to Pixel Monitoring which is why it's the favored method for most affiliate systems, networks and marketing professionals.
Pixels are simple to set up as they only call for an item of HTML code in the conversion page, however they are often restricted by web browser limitations (e.g. cookie-blockers and Safari ITP) resulting in inaccurate monitoring and less accurate attribution. On top of that, pixels can be conveniently blocked by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more reliable and exact tracking method that removes cookie-based constraints and guarantees user information security while also giving boosted safety and security features for fraudulence avoidance. This makes it a fantastic selection for high-stakes projects and app installs where a precise conversion matter is important. S2S can also supply much more precise acknowledgment data for mobile campaigns drip campaign automation and advertisement delivery.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking functions by placing a piece of HTML code on your internet site that sends out data to the advertisement platform. It's reasonably simple to set up however is prone to security threats like being blocked by advertisement blockers and being inaccurate because of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these restrictions by sending conversion info directly from the analytics system's server to the customer's gadget. This boosts tracking precision and enables businesses to catch offline conversions such as phone calls or in-store deals. Server-side tracking is additionally more safe and secure and helps organizations adhere to rigorous data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and browsers restrict tracking capabilities, marketing experts need a far better way to check their campaigns. This is why much more marketing experts are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side monitoring is the method to go with data-driven marketing. It bypasses internet browser restrictions, advertisement blockers, and privacy settings to accumulate and send real-time conversion information to analytics systems. It is more reputable, secure, and precise than pixel monitoring and offers services more control over their data collection procedures.
With ad stopping and personal privacy rules getting extra strict, online marketers are seeking alternatives to standard pixel monitoring. Server-to-server tracking is one choice that gives considerable advantages over pixel monitoring. It's more robust, future-proof, and permits you to capture a larger amount of conversion information across platforms. Nevertheless, it calls for a considerable investment in framework and technical know-how. Thankfully, options like RedTrack deal ready-made servers that can incorporate with significant analytics systems without the need for substantial growth resources.